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Product Matters, January 2002, Issue No. 52
development process, the following can be achieved: • Direct access to customer knowledge; • Ownership and buy-in ... combined reserve of the direct writer and the second company be that which the direct writer would have held ...- Authors: Brian King, Mary J Bahna-Nolan, Nancy Winings, Douglas Robbins, Eva Goldstein, DAVID MILLER
- Date: Jan 2002
- Publication Name: Product Matters!